Graphic Design should stick to the basics. Who, what, when, and where. Also be clear in how you present specific information. For example, spell out the date — August 4, 2014 — rather than 8/4/14. Also include fees or cost.
Make it digestible. While your flier Graphic Design may include the aforementioned “who, what, when, and where,” viewers may not read it if the text is clumped together, too small, or in a strange font. Break up the text and make it easy to read.
Provide next steps. Some events are self-explanatory. Others require some next steps on the part of the viewer. Therefore, be explicit as to what they need to do next (e.g. “For tickets visit printhungama.com”)
Employ bright colors. People are inevitably drawn to bright, eye-catching colors. Embrace reds, yellows, greens, and blues and stay away from blacks and browns. They’re depressing. Better yet, employ colors with an eye towards your brand and logo. Keep them uniform and consistent so that everything flows together from a visual standpoint. For instance, make sure your text color complements the colors in your image. If your image is blue and green, don’t introduce red text — it’s too disorienting.